The AAAEE (Art As An Elevating Experience) second version was developed with a similar concept to the one we had designed for the 2004 edition of the Art Fair ARCO Madrid.
It was another opportunity to convert the art fair into an artwork, trough appropriating a general view of the fair.
The visitors were elevated over the ground level of the fair’s trade.
Art is converted into AAAEE, in a literal way, physically, into an elevating experience. This is also a fairground and a journey.
The piece turns the fair’s space into a “Playtime” with a Mars orange tone, into a colorful landscape that contrasts with the extreme clarity of the object’s perception and the people inside.